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How To Grow Your SaaS Product Community with Network Effect

The network effect is the ultimate marketing strategy. For a SaaS business, cultivating a network effect increases customer satisfaction and retention strengthens customer loyalty and creates a viral loop, a…

11 Outstanding Examples of Brand Communities

There are many types of brand communities — ranging from communities built by software products companies for customer support and customer success to those that bring consumers closer to their…

The Top 10 Types of Online Communities

Are you looking to build an online community for your brand or business? Here are ten different types of online communities you can create.

5 Steps for Building a Brand Community from Scratch

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”  —Famed Cultural Anthropologist, Margaret Mead Brand community…

Selecting the Right Community Toolkit

You decided to start a community for your company’s customers. The big decision is made, and everyone is happy. But the next day comes this question: “How do we do…

Activating Community-led Growth: Lessons from Notion

Community-led growth is the newest growth strategy for improving your customer retention and scaling your business. Community development is quickly becoming central to business growth, and startups are beginning to…

How a Community Helps with Customer Onboarding

Customer onboarding plays a critical role in ensuring that customers are successful with a product or service, especially in the case of a Software as a Service (SaaS) business. Not…

7-Step Framework to Build a Sense of Community with Customers

The business case for building a customer community is undeniable. The customer community takes the idea of customer success and furthers it, offering even more opportunities for customer support, retention,…

The 10 Best Alternatives to Circle (Circle.so)

Looking for alternatives to Circle.so and evaluating different community solutions? Here are the 10 best alternatives, plus a breakdown of what makes each one unique. But, first, let’s review some…

Growth and Sustainability of Communities through Customer Education

Building an online community sets your business up for success and tremendous growth. It establishes a mutually beneficial relationship with your customer base and generates brand loyalty, free marketing, and…