The network effect is the ultimate marketing strategy. For a SaaS business, cultivating a network effect increases customer satisfaction and retention strengthens customer loyalty and creates a viral loop, a…

There are many types of brand communities — ranging from communities built by software products companies for customer support and customer success to those that bring consumers closer to their…

In the inaugural Community Conversations event, Tribe spoke with two community management gurus about the present and future of the community manager role. Alex Angel and Erik Martin are in…

Are you looking to build an online community for your brand or business? Here are ten different types of online communities you can create.

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”  —Famed Cultural Anthropologist, Margaret Mead Brand community…

You decided to start a community for your company’s customers. The big decision is made, and everyone is happy. But the next day comes this question: “How do we do…

Community-led growth is the newest growth strategy for improving your customer retention and scaling your business. Community development is quickly becoming central to business growth, and startups are beginning to…

Customer onboarding plays a critical role in ensuring that customers are successful with a product or service, especially in the case of a Software as a Service (SaaS) business. Not…

The business case for building a customer community is undeniable. The customer community takes the idea of customer success and furthers it, offering even more opportunities for customer support, retention,…

Looking for alternatives to Circle.so and evaluating different community solutions? Here are the 10 best alternatives, plus a breakdown of what makes each one unique. But, first, let’s review some…