IBM employees (IBMers) have a rich history of volunteering. The company’s culture of giving continues to attract and inspire employees dedicated to improving the lives of others.
As the company reinvents itself in the era of AI and hybrid cloud, IBM continues to broaden the ways technology is used to drive social impact. IBM empowers both new and long-standing members by offering resources to make a lasting impact on society.
Content & Community, ConvertKit
Tribe’s automated reputation system, robust content organization features, and balanced communication capabilities helped us drive engagement with a personalized approach.
The primary goal of IBM’s social impact initiatives is to help the world work better. This is achieved through several programs such as IBM Volunteers, SkillsBuild, P-TECH, and IBM Service Corps.
IBMers play a key role in IBM CSR by utilizing their skills and applying innovation to solve problems in their communities and make an impact on causes they are passionate about.
In 2020, IBM launched the CSR Influencer Network to connect employees passionate about social impact. This online community would serve as a secure space for CSR Influencers to discover new initiatives as well as lead their teammates and colleagues in making a positive impact.
Another key aspect of this initiative is to encourage IBMers interested in joining CSR initiatives via peer-to-peer sponsorship. Check out the following video to get an understanding of the CSR Influencer Network.
Coming to the implementation of various built-in community features and functionalities, given below are the highlights:
The community also serves as a great place to bring in experts and CSR leaders from various teams to give presentations on different topics and drive engagement.
Check out the following video of Marlee Margolin, CSR Employee Activation Manager at IBM in conversation with Eli Najafi, Enterprise Customer Success Manager at Tribe, to learn more about the story behind the community.
The community does a great job of encouraging participation, motivating others, and celebrating the success stories of the IBMers.
IBM’s consistent effort to meaningfully connect employees, facilitate learning and collaboration is a model for any organization looking to improve internal employee engagement.