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The Story of WebinarNinja

WebinarNinja is building NinjaTown, a community of Entrepreneurs

Interview with

Jeniffer Lee, Customer Success and Community Manager at WebinarNinja

  • A cloud-based webinar platform
  • Founded in 2014
  • Headquarters in Sydney, Australia

Goals for Community

  • Build close connections with customers and understand their needs
  • Create a social space for the customers to network
  • Enable customers to share educational resources with others
  • Improve response time to customer problems and provide a quick solution if possible

The Approach

  • Build a private brand-led community with SSO authentication for seamless access by the customers
  • Create a robust structure for the community with Spaces and Collections
  • Leverage the leaderboard gamification feature to build a ladder system where members can earn points to get additional community benefits

The Results

  • Within a span of 3 months, WebinarNinja grew the community to more than 500 members.
  • The community has contributed to higher customer satisfaction and improved customer retention.

Key features used






Single sign-on

WebinarNinja is an all-in-one webinar platform designed by teachers and entrepreneurs, Omar Zenhom and Nicole Baldinu.

WebinarNinja takes the engagement tools from an in-person classroom and brings them to the online space. Entrepreneurs, consultants, and industry experts use the software to share their knowledge and expertise.

WebinarNinja is building a brand-led online community, NinjaTown, to maintain a close connection with customers and keep a finger on the pulse of their community. Their customers join the NinjaTown community for valuable tips and industry connections.

The Tribe team spoke with Jennifer Lee, the Community Manager of WebinarNinja, about their goals behind building NinjaTown and how Tribe supports and fosters their community growth.

Jenny Lee runs NinjaTown on Tribe’s platform because its distraction-free design creates a seamless experience for its members. This helps WebinarNinja facilitate conversations, share resources with their community members, and support customer success.

Combating loneliness and a lack of connection in entrepreneurship

WebinarNinja understood that the road to entrepreneurship is a lonely one. The founders of WebinarNinja desired a solution to this isolation that’s common for solopreneurs.

Omar and Nicole relied heavily on networking in the early days of their entrepreneur journeys. They understood that a networking element was the next natural step for expanding their customer experience. Since their customers love to teach, they are naturally eager to learn and develop new assets.

An online community could expand WebinarNinja’s educational offerings, allow customers to connect and learn from each other, and form a close relationship with WebinarNinja’s Team.

WebinarNinja also wanted to increase their response time to customer problems and provide a quick solution if possible.

The result: WebinarNinja built NinjaTown with Tribe Platform. Their community quickly became a vital consumer touchpoint and a hub for company updates and upcoming offers.

Why WebinarNinja built NinjaTown with Tribe

WebinarNinja became familiar with Tribe as a member of ConvertKit’s community. As WebinarNinja researched community platforms, they found many could not compare to Tribe’s familiar design elements. As Jenny Lee put it, they were “impressed by the distraction-free experience” of the Tribe platform.

In comparison to, say, a Facebook group, there are ads on the site, messages streaming in, and other interruptions distracting from the community experience. Jenny noted that Tribe’s platform stood out as a “place for focused information and content…which made them choose Tribe over any other platform.”

Now, WebinarNinja offers its community members a strong community experience with resources, asset building, and quality connections on an easy-to-use, comprehensive platform.

NinjaTown, WebinarNinja Community

How Tribe supported NinjaTown

WebinarNinja found Tribe to be extremely supportive from the start. In addition to Tribe’s easy-to-navigate platform, the Tribe team has always been helpful and professional.

During the onboarding process, WebinarNinja appreciated the option to book follow-ups after their initial call with Tribe. They enjoyed this so much that Jenny Lee implemented it into her own customer onboarding system.

Tribe’s thoughtful features support a unique community experience that WebinarNinja can personalize for its members. “One of my favorite features within Tribe is the leaderboard,” explained Jenny. NinjaTown’s leaderboard includes a ladder system where members can earn points and get additional community benefits.

The leaderboard has proven to be a great incentive for our community to engage more, so it’s a really crucial feature for us.

Jeniffer Lee
Customer Success and Community Manager at WebinarNinja

Ultimately, WebinarNinja enjoys learning about its members’ behavior, including who’s taking advantage of NinjaTown and which content and members they engage with the most.

Through the analytics feature, we’re able to view specific days and times when our members are most active, as well as which spaces are getting the most engagement.

Jeniffer Lee
Customer Success and Community Manager at WebinarNinja

This feature helps the WebinaNinja team better tailor their content, resulting in a carefully constructed community experience.

Between Tribe’s distinct features and its efficient support team, WebinarNinja creates an opportunity for its customers to engage with fellow entrepreneurs and enjoy a delightful community experience.

The results of building a community

Building and maintaining a community has proven to be immensely valuable for WebinarNinja. The additional consumer touchpoint helps WebinarNinja create a better, more transparent relationship between the customers and the company.

Our Tribe community is a place where people can go to find out what’s on our roadmap for upcoming offerings and changes to the company.

Jeniffer Lee
Customer Success and Community Manager at WebinarNinja

WebinarNinja has grown its NinjaTown community to over 500 members in just three short months. They’ve improved customer satisfaction and increased customer retention. Through Tribe’s features, WebinarNinja is curating a close-knit community for its entrepreneur customer base.

We love Tribe because it offers our members a distraction-free place to network, learn and grow their business.

Jeniffer Lee
Customer Success and Community Manager at WebinarNinja

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