Community websites are highly effective in keeping your audiences engaged. Engagement leads to retention and ultimately boosts the lifetime value of the users. There are several other use cases such as customer community (for support and self-service), stand-alone social network, a community for students & alumni, market research online community, and more.
Broadly customer-facing or external community websites have the following benefits:
As mentioned above, the community site offers different content generation, gamification, networking, and notification tools to keep the users engaged with your brand. This engagement boosts customer retention rate by cementing your brand in the customer's mind. Finally, the retention rate and improved loyalty (driven by customer support) improve the customer lifetime value.
The brand community is a great platform to connect your customers with their peers and your support team. You can create knowledge-base for customer onboarding and support as well as empower customers to connect with each other to provide help. This customer self-service via dynamic user-generated content improves customer satisfaction and allows your support team to deliver better service.
The content created by the community members offers a source for search engines to crawl and index fresh web pages. This creates a channel for marketing as your potentials customers would discover your brand when searching for related solutions via search engines. Moreover, other third-party sites would be able to link to your community site when they discover valuable content.
The candid discussions in an online community allows your product and customer success team to gain an understanding of the customer needs. Collect customer feedback by allowing members to share experiences and refine the product features as well as positioning. You can even run text mining techniques on the community content to gain insights around customer sentiment, key topics, and more.
A community platform to fully customize the community based on both design and functionality. Leverage the modularity to select and showcase community components exactly the way you need.
Use the machine-learned activity feed to deliver a personalized content experience that continuously improves based on member activities and interactions.
Allow users to write articles, ask questions, submit answers, participate in polls, post images and videos. Enabled and disable permissions based on your requirements.
Leverage badges, points, and leaderboard system to increase engagement. Promote a healthy competition in your community to improve contribution quality.
Automate processes, seamlessly merge the online community in your existing workflow, and create robust data flow with direct integrations, webhooks, and API.
Enable users to create groups within your community to operate their private spaces, priority user groups, micro-interest groups, and everything in between.
Build a public or private community and set registration rules for membership. Enable SSO to allow existing users to log in smoothly.
Precisely target the members by building member cohorts. Boost retention via newsletters, emails, in-app notifications, and messaging app integration.
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