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Community engagement

Community engagement is how active people are in your community. This is important because an active community builds more value and helps members create stronger relationships.

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Community flywheel

Community flywheel is the idea that by introducing customers into a community, they become central to your brand’s growth efforts.

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Community guidelines

Community guidelines are the rules that direct how users should behave in your community. They should encourage valuable discussion and ensure everyone knows what is expected of them.

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Community life cycle

The community life cycle refers to the stages of growth new communities go through. In our experience, there are five growth stages: development, inception, expansion, maturity, and autonomy.

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Community of Practice

A community of practice is a space where people with a shared interest gather. They are often professional communities, although they can be based around any interest.

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Community platform

A community platform is software that makes creating a fully-featured community easy.

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Community-led growth

Community-led growth is a go-to-market strategy driven by communities. The idea is that focusing on community-building efforts from launch is an effective way to add significant value to the product experience.

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Customer community

A customer community is a space for your brand’s customers to interact with each other and your reps.

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Customer success

Customer success is when you proactively help customers use your product or service to reach their goals. By helping people get value from your product, you encourage them to stick with your business, thus increasing retention and reducing churn. You’ll also have a more satisfied customer base.

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Customer support

Customer support is the actions you take to troubleshoot customer problems. Good support streamlines the customer experience and ensures that technical issues don’t stop your customers from using your product.

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