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Brand advocacy

Definition

A brand advocate is someone passionate about your company who proactively shares your brand with their network. This could be on social networks, in communities, on blogs, or even in offline relationships.

Why are brand advocates important?

People are known to be heavily influenced by the opinions of people in their network. So nurturing brand advocates can be a powerful way to grow your company or brand.

Creating brand advocates is a powerful way to seriously grow your exposure. It’s also a relatively organic form of promotion, which means it can be cheaper than other forms of advertising.

How do you promote advocacy?

Your product is central to promoting advocacy. If people love using it or if it helps with their problem, you’ll generate fans naturally.

There are extra things you can do to promote advocacy. Creating easy ways for customers to recommend your product to others and asking them to do so will help. Another strategy is to actively build relationships with customers.