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Customer community

Definition

A customer community is a space for your brand’s customers to interact with each other and your reps.

Communities enhance the customer experience by making it easier for users to succeed while using your product. This, in turn, benefits your brand, which gets happier, more loyal customers.

What is the purpose of a customer community?

The exact goal of a customer community will depend on the business. Brands typically use them to build relationships with customers and offer support. They can also be powerful ways to increase retention and build advocacy.