Disappearing content
Definition
Also known as “ephemeral content”, disappearing content refers to posts that vanish or self-delete after a set period of time. Examples include Stories on Facebook, Instagram, and Snapchat. Social media marketers use disappearing content to increase brand loyalty and motivate engagement by creating a sense of urgency through fear of missing out (FOMO).
Related terms
Evergreen content is designed to remain relevant indefinitely. This type of content is not time-sensitive in the sense of being tied to a particular event or promotion.
Fear of Missing Out (FOMO) refers to the apprehension that there are significant opportunities—in the form of information, events, or experiences—to which others have access but the subject does not.
