Engagement rate
Definition
The engagement rate is a measurement of user interactions with the content created by members of a community. The simplest way to calculate engagement rate is to divide the total number of likes, shares, and comments an account’s post receives by the size of that account’s audience and then multiply the result by 100. Other formulations divide engagement by the total number of post impressions or adjust the weight of likes, shares, and comments depending on their perceived value or which social network is being measured.
Examples of engagement rate Formulas
((Likes+Comments+Shares)/Total Followers)*100
((Likes+Comments+Shares)/Total Post Impressions)*100
((Likes*0.1+Comments*0.5+Shares)/Total Followers)*100)
Related terms
An audience is a group of people that follow your brand. They consume the content you create on platforms like your blog, social media, or YouTube channel.
Community engagement, in a nutshell, is all about crafting a coherent set of processes to nurture the members and investing in member development.
