Membership churn
Definition
Membership churn is the percentage of members that leave a community in a given time frame.
A high membership churn rate will slow down community growth—you’ll have to bring in more people to compensate for those who leave. It may also suggest that people don’t find value in your community. If you think this is the case, consider using some of these
strategies to boost engagement.
Knowing your churn rate is essential during the growth stages of your community. It can highlight problems that you might miss if you simply look at overall growth numbers.
How do you calculate membership churn rate?
Calculate membership churn rate by defining a period and then dividing the number of members you lost during this period by the total number of members on the first date. Then multiply this number by 100.
For example, if you had 470 members on January 1 and lost 32 members during the month, your churn rate would be 6.8% ((32/470)*100).
Related terms
Member roles are the titles given to people in your community.
Community moderation is the act of managing discussions on your platform. The role is typically performed by community moderators tasked with ensuring discussion meets your community guidelines. To moderate successfully, your rules need to be clear and accessible.
