Single Sign-On
Definition
Single Sign-On (SSO) is a system that lets people use the same login details for multiple platforms. An example you are probably familiar with is Google, which enables you to use the same details for all its services, including YouTube, Gmail, and Chrome.
It’s useful for community builders because you can let anyone with an account for your business register without creating new log-in details. For example, an ecommerce store can let people sign up for their community using the details they enter when shopping.
The main benefit is that not having to register for a new account removes one of the barriers to joining your community. This may improve acquisition.
Related terms
Social login is when customers use details from a social media site to log in to a third-party service. It makes registering for your product or community easy, thus removing a barrier to acquisition.
A sticky thread is a post that you pin to the top of your customer community. It’s an excellent way to highlight important information and ensure that the content doesn’t get lost in your community's activity feed.
