User-generated content is any media or post created by individual users and published on a platform. The content can be images, videos, blog posts, reviews, gifs, FAQs, or anything else people post to your site.
Online communities are powerful ways for brands to generate user-created content. Every post, thread, comment, and image shared in your community adds to your library of online content without you having to do a thing.
The main reason to encourage user-generated content is that it doesn’t cost anything to produce, yet you still get many of the benefits of regular content.
For example, indexing your community posts on Google allows the content to be discovered by people who use the search engine, which can significantly increase brand awareness.