LinkedIn boasts of more than 675 million monthly users and 30 million companies on its social network. This online platform is considered as the go-to site for professional networking, recruitment, and new business development. Its business model is so robust that it serves both consumers and companies. No wonder, many other businesses are also getting built based on this model with a touch of unique value or focus on a specific niche.
If you are looking to build a professional social network like LinkedIn, you must be at par with the existing services that LinkedIn offers and go beyond by adding something new as well. Everything from modern design and social media best practices to SEO and strong revenue generation capability must be considered. Read on to learn different features to consider and solutions to evaluate when creating a professional social network.
Although there are several ways to create social networks, given below are the most popular options.
Outsourcing to external web and mobile app development agency is an option when you need to build a fully customized social network. It would take high capital and time investment. Usually, the core idea of the social site would be so unique that none of the existing services would be able to fulfill that requirement.
With a SaaS product, you don’t have to take care of hosting, coding, maintenance, security, and other facets of running an application. A SaaS solution allows you to customize your community up to a great extent and helps you get started with a monthly subscription. Cost is considerably lower than outsourcing.
Another approach is to assess open-source software such as Telescope Nova or WordPress and BuddyPress ecosystem and find up to what extent you can reuse these existing solutions. Then you would have to again work with a development team to customize your professional social network and take care of maintenance as well as security.
This approach primarily encompasses hiring and building a technical team that can develop the social network exactly based on your specifications. This is also capital intensive and the timeline to launch the social network also takes a longer time. Just like any other option apart from SaaS, the in-house solution also requires you to take care of the maintenance.
When you request an answer or ask for a feature, they get back to you with their full dedication. You will partner with them.
We really like the team/customer support they are ready and willing to help us whenever we have questions or comments.
I would recommend Tribe to anyone who wants to build a community from scratch with no-code software.
Tribe is an efficient and effective way to build customer engagement. We are able to improve our product and help users.
Tribe has allowed us to rapidly experiment with new ways to connect the learners and tutors and build a unified experience.
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Ability to customize Tribe Platform to meet our campers’ and program needs has been critical as we have pivoted our programs.
In a few days, we were able to launch our sleek, responsive, modern, flexible and powerful community portal with Tribe.
I would highly recommend Tribe to organizations looking to strengthen their brand and build credibility with customers.
Since the Tribe Platform is a cloud-based solution, as a community builder you don’t have to worry about the hosting and technical details such as software maintenance, upgrades, database, etc. All you have to do is work on growing and moderating your community.
Tribe offers a fully customizable community platform that can be customized by selecting and showcasing different components of the community exactly the way you need. It can also completely adopt your brand guidelines to a pixel via CSS changes.
Tribe, as a community platform, offers a collection of social media best practices to help you create highly engaging professional social networks. This applies to everything from the design and core platform to the modular apps that can be installed on the social network.
Tribe offers a sophisticated and AI-driven newsfeed that continuously learns from the member activity and behavior. This helps you deliver personalized content to the community members, boosts the engagement rate, and makes your community sticky.
Tribe offers a forever free plan without any restrictions on the number of members and content. It also allows you to point your own custom domain. The premium plan unlocks additional features such as enterprise-grade SSO, priority support and advanced apps.
Tribe’s community solution has been built with a vibrant ecosystem of apps and API that work together to extend the functionality of the core platform. There are 20+ built-in integrations with leading third-party tools to automate data flow and automate the existing process.
Any social network powered by Tribe completely owns the data as well. As a community owner, you can always export any content or member data. Many of our clients are already performing advanced text analytics on the user-generated content.
Social networks powered by Tribe come with a beautiful and modern design that is based on modern user behavior and familiar features of social media. It can be completely customized according to your brand guidelines — right from logo and color combinations to intricate CSS modifications.
Tribe has robust moderation capabilities — it allows you to blacklist list keywords and automatically puts the content with such keywords in the moderation queue. You can also define a minimum reputation score to allow members to post content. Also, the members are empowered to report any inappropriate content.
With Tribe, you can create systems for premium membership subscriptions, display targeted ads, sell marketing, and recruitment solutions. Its solution can also be customized to add additional revenue systems. This ensures that you have a robust cash flow engine to run the social network.