40 Online Community Stats You Must Know in 2020

The 2020 Community Industry Trends Report by CMX Hub says that 88% of community professionals believe that community is critical to the company’s mission.

According to CMX research from 2016, 85% of marketers and community builders believed that having a branded online community would improve the customer journey and increase trust.

Fewer than 20% of the professionals say that they struggle with the budget for the community and 65% say that their organization would increase the budget.

More than 50% of community professionals are working on community projects for more than 4 years.

When it comes to primary responsibility, apart from managing the community, the community professionals also contribute to marketing, executive management, developer relations, communication, and business development.

60% of community professionals are focused on scaling the existing communities.

58% of the brands have both online and in-person communities and 38% have only digital communities.

33% of organizations have 10,000 people or more in their online communities.

55% of the community professionals report that it’s difficult to consistently engage members and 44% have facing challenges when it comes to quantifying the value of online communities.

Communities are predominantly (43% of the survey respondents) focused on serving customers.

The most popular metric for online communities is Monthly Active Users. 57% of the community professionals track this.

More than 70% of the companies are have not yet connected with CRM with the community data.

In the “2017 Community Value and Metrics Report”, 66% of brand communities claim that they define their brand community in their organization as relationship building.

During the buying decision-making process, 27.3% of customers use an online community dedicated to the product or service.

According to a study by CMX out of 533 community builders, 44% of brand community builders do not define a brand community in their organization as having measurable goals and objectives.

People spend most of their time online with colleagues in professional networks (41%), followed by friends, family, and experts.

The same research also revealed that 80% of respondents participate in online groups to help others by sharing information and experiences, and 66% participate in a professional community to belong to a group of colleagues and peers.

In many cases, communities give brands an opportunity to test the use of branded community in a more controlled, private environment, with 54% of respondents indicating that the company’s experience with private online communities has “changed the way we think about collaboration in general”.

46% felt that the branded communities changed the way companies think about customers.

Furthermore, 86% report they have experienced “deeper/richer insight into customer needs” and 82% say they have gained the “ability to listen/uncover new questions.”

On the more tangible front, 33% reported that their community changed product design and another 33% said that it changed the company’s marketing strategy.

96% of companies see the value that customer collaboration presents for the marketing department according to Oracle’s “Socially Driven Collaboration” report.

58% of Marketing and IT executives say social processes have improved collaboration.

According to Forrester, in the US, the use of community almost doubled in 2015 in comparison to 2012 (from 31% to 56%).

According to research by Community Roundtable, in 2018 52% of communities were internal (e.g., employee communities), 29% were external (e.g, customer communities), and 19% both. In 2019, this ratio of internal to external community has reversed which indicates the renewed focus on customer engagement.

Community Roundtable table report also says that 63% of communities empower members frequently or all of the time, in the following ways: - Posting questions: (76%) - Delivering solutions: (68%) - Networking: (65%) - Voicing thoughts: (61%) - Getting noticed: (60%) - Leading: (35%)

According to Forrester Research’s Customer Lifecycle Journey report 81% of companies have a consumer community or similar support channel.

The Forrester report also found that 60% of businesses own a branded online community and 15% are planning on launching one within the next year.

According to Inversofts’s research, 77% of companies believe that an online community significantly improves brand exposure, awareness, and credibility.

According to Leader Networks and CMX media study, 86 percent of marketers believe that having a branded online community benefits core business operations.

According to a Michigan University study, customers spend 19% more after joining a company’s online community in comparison to third party sites like Facebook.

IDC projects that the worldwide enterprise social networks market revenue would grow from $1.46 billion in 2014 to $3.5 billion by 2019, representing a compound annual growth rate of 19.1%.

IDC expects the worldwide online communities market revenue to grow from $392.95 million in 2014 to $1.2 billion by 2019, representing a CAGR of 24.3%.

Coming to the enterprise social networks revenue by region, the EMEA region is supposed to have the highest growth from 2014 to 2019.

The social business market, which runs largely on community platforms, is expected to reach $23 billion by 2019, with compound annual growth of 26%.

According to Keys to community readiness and growth report, published by CMX Hub 23% of companies admit that their branded communities have grown 100% or more in the last year.

 61% of research companies are already using online communities according to the Q1-Q2 2016 Greenbook Industry Trends (GRIT) report.

The Community Roundtable reports show that for those who work on social media, engagement rates average between .05-5% of their total followers, but comparatively, almost 50% of online community members are actively engaged.

According to a study done by Forrester for SAP, 40% of the organizations use online communities to collect feedback and customer data.

In online communities that influence 16% or more of a company’s revenue, 64% have strong community engagement. In contrast, communities that influence less than 15% of a company’s revenue, only 26% report strong engagement.

18% of participants in a study on online communities revealed that over 30% of their organization’s revenue is influenced by their branded online community.