Key trends for Community-led Brands and Products

In a world where traditionally customer relationship with businesses has been transactional, it’s no surprise that people are gravitating towards brands that feel more personal and authentic. And what better way to achieve this than by involving the community in every aspect of the business, from product development to customer success and growth? That’s why community-led brands and products are on the rise!

The community-led approach makes it easy to empower customers with valuable resources, collect feedback, improve product adoption, and ultimately activate the growth flywheel. Of course, this trend is nothing new.

But what does that mean for the future? What are the important trends to watch out for? How will they shape the growth of the companies?

We have teamed up with our friend, Pramod Rao, Co-founder and CEO of Threado, to answer these.

So if you’re embracing the community-led approach for your brand or product, join in to learn more about the key trends. By understanding the factors that will impact your brand, you’ll be in a better position to grow your company.